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 Custom Conversion Variables in Sitecatalyst Online Reputation Management Blog

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Custom Conversion Variables in Sitecatalyst

Jun 18


  • the only similarity between eVars & s.props is that its a custom variable
  • think of eVars as custom commerce variables
  • “Evars” =”eVars” – they’re the same thing just a different naming convention
  • “eVar” is how it’s written in the code
  • Conversion variables are


Page 1: Home page -> Page 2: Apply Page -> Page N -> Conversion —>

In the example above the person visits the Apply Page & completes the form by hitting submit – the value of – “Apply Page” can be tracked  as a success event to figure out revenue generated by certain traffic segments – Email, Direct, Organic, Social

Some of the common use of eVars include:

  • Internal Search Terms.
  • A/B Testing.
  • Campaign/Promotion tracking.
  • Merchandising Categories.

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Custom Conversion Variables in Sitecatalyst