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Online Reputation Management Blog http://blog.brandguardsoftware.com Thu, 19 Jun 2014 00:40:38 +0000 en-US hourly 1 SQL, NoSQL & MySQL Oh My http://blog.brandguardsoftware.com/sql-nosql-mysql/ Wed, 18 Jun 2014 19:29:26 +0000 http://blog.brandguardsoftware.com/?p=547 What is SQL? SQL stands for Structured Query Language SQL lets you access and manipulate databases SQL is an ANSI (American National Standards Institute) standard What Can SQL do? SQL can execute queries against a database SQL can retrieve data from a database SQL can insert records in a database SQL can update records in […]

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What is SQL?

  • SQL stands for Structured Query Language
  • SQL lets you access and manipulate databases
  • SQL is an ANSI (American National Standards Institute) standard

What Can SQL do?

  • SQL can execute queries against a database
  • SQL can retrieve data from a database
  • SQL can insert records in a database
  • SQL can update records in a database
  • SQL can delete records from a database
  • SQL can create new databases
  • SQL can create new tables in a database
  • SQL can create stored procedures in a database
  • SQL can create views in a database
  • SQL can set permissions on tables, procedures, and views

Using SQL in Your Web Site

To build a web site that shows data from a database, you will need:

  • An RDBMS database program (i.e. MS Access, SQL Server, MySQL)
  • To use a server-side scripting language, like PHP or ASP
  • To use SQL to get the data you want
  • To use HTML / CSS

RDBMS

RDBMS stands for Relational Database Management System.

So… Here’s how to get started if this is your first time ever to even hear these words.

1)  Setting up SQl, MySQL on Bluehost

2) Setting up SQL server using Microsoft

Setting up SQl, MySQL on Bluehost

First SQL -is a language and MySQL is a database product.

Here’s how to setup a database in Bluehost

Step 1 – Login to your BlueHost account

Step 2 – Click the MySQL Database Link

setup database step 1

Step 3 – Name your new database and click create database (*see screenshot below)

database step 2

Step 4) Click the “Jump to MySQL” link

sql database step 3

Step 5) Enter username and password for new user

database step 4

Step 6)  Click the new user name you created and the new database name you just setup in the dropdown and click “Add”

datbase 6

Step 7) Select “All Privileges” then click the “Make Changes” button

database rights

Now Your NEW database is setup!

database setup

Now that the database is setup – WTF?!?! How do you get data in it?

You’ll need to install MySQL Workbench

Once its installed it’ll load up and and the MySQL workbench program will launch but you wont have any connections to your database yet.

wb-mysql-connections-setup-new-connection

 

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Pig http://blog.brandguardsoftware.com/pig/ Wed, 18 Jun 2014 18:26:20 +0000 http://blog.brandguardsoftware.com/?p=545 Pig – Not Bacon   Apache Pig is a platform for analyzing large data sets – also works with the Hadoop sub-project – online resources –  http://pig.apache.org/docs/r0.12.1/ Getting Started Pig Setup Requirements Mandatory Unix and Windows users need the following: Hadoop 0.20.2, 020.203, 020.204, 0.20.205, 1.0.0, 1.0.1, or 0.23.0, 0.23.1 –http://hadoop.apache.org/common/releases.html (You can run Pig with different versions […]

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Pig – Not Bacon

 

Apache Pig is a platform for analyzing large data sets – also works with the Hadoop sub-project – online resources –  http://pig.apache.org/docs/r0.12.1/

Getting Started

Pig Setup

Requirements

Mandatory

Unix and Windows users need the following:

  • Hadoop 0.20.2, 020.203, 020.204, 0.20.205, 1.0.0, 1.0.1, or 0.23.0, 0.23.1 –http://hadoop.apache.org/common/releases.html (You can run Pig with different versions of Hadoop by setting HADOOP_HOME to point to the directory where you have installed Hadoop. If you do not set HADOOP_HOME, by default Pig will run with the embedded version, currently Hadoop 1.0.0.)
  • Java 1.6 – http://java.sun.com/javase/downloads/index.jsp (set JAVA_HOME to the root of your Java installation)

Windows users also need to install Cygwin and the Perl package: http://www.cygwin.com/

Pig Latin

Pig Latin provides operators that can help you debug your Pig Latin statements:

  • Use the DUMP operator to display results to your terminal screen.
  • Use the DESCRIBE operator to review the schema of a relation.
  • Use the EXPLAIN operator to view the logical, physical, or map reduce execution plans to compute a relation.
  • Use the ILLUSTRATE operator to view the step-by-step execution of a series of statements.

Shortcuts for Debugging Operators

Pig provides shortcuts for the frequently used debugging operators (DUMP, DESCRIBE, EXPLAIN, ILLUSTRATE). These shortcuts can be used in Grunt shell or within pig scripts. Following are the shortcuts supported by pig

  • \d alias – shourtcut for DUMP operator. If alias is ignored last defined alias will be used.
  • \de alias – shourtcut for DESCRIBE operator. If alias is ignored last defined alias will be used.
  • \e alias – shourtcut for EXPLAIN operator. If alias is ignored last defined alias will be used.
  • \i alias – shourtcut for ILLUSTRATE operator. If alias is ignored last defined alias will be used.
  • \q – To quit grunt shell

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Custom Conversion Variables in Sitecatalyst http://blog.brandguardsoftware.com/custom-conversion-variables-sitecatalyst/ Wed, 18 Jun 2014 18:11:08 +0000 http://blog.brandguardsoftware.com/?p=541 eVars – CUSTOM CONVERSION VARIABLES the only similarity between eVars & s.props is that its a custom variable think of eVars as custom commerce variables “Evars” =”eVars” – they’re the same thing just a different naming convention “eVar” is how it’s written in the code Conversion variables are   Page 1: Home page -> Page 2: […]

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eVars – CUSTOM CONVERSION VARIABLES

  • the only similarity between eVars & s.props is that its a custom variable
  • think of eVars as custom commerce variables
  • “Evars” =”eVars” – they’re the same thing just a different naming convention
  • “eVar” is how it’s written in the code
  • Conversion variables are

 

Page 1: Home page -> Page 2: Apply Page -> Page N -> Conversion —>

In the example above the person visits the Apply Page & completes the form by hitting submit – the value of – “Apply Page” can be tracked  as a success event to figure out revenue generated by certain traffic segments – Email, Direct, Organic, Social

COMMON USES OF EVARS
Some of the common use of eVars include:

  • Internal Search Terms.
  • A/B Testing.
  • Campaign/Promotion tracking.
  • Merchandising Categories.

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Google Analytics Updates http://blog.brandguardsoftware.com/google-analytics-updates/ Wed, 09 Oct 2013 14:21:12 +0000 http://blog.brandguardsoftware.com/?p=537 The Analytics ABC’s What: A new report format that groups data based on user acquisition, user behavior and business outcomes. Why: We often talk about the customer lifecycle, and how certain data describes certain parts of the cycle. Understand your audience with demographic data What: The addition of your site user’s demographic data into Google Analytics. Why: When we […]

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The Analytics ABC’s

What: A new report format that groups data based on user acquisition, user behavior and business outcomes.

Why: We often talk about the customer lifecycle, and how certain data describes certain parts of the cycle.

Google-analytics

Understand your audience with demographic data

What: The addition of your site user’s demographic data into Google Analytics.

Why: When we talk about analytics we always talk about understanding the behavior of site users: what they do on a site.

** Still trying to get this to work** 10/9/13

 

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The Shocking Truth About How to Create A Marketing Budget http://blog.brandguardsoftware.com/how-to-create-a-marketing-budget/ http://blog.brandguardsoftware.com/how-to-create-a-marketing-budget/#respond Tue, 25 Jun 2013 16:20:45 +0000 http://blog.brandguardsoftware.com/?p=491 Bottom line. The marketing budget in large organizations is set once per year and powers the sales pipeline. The challenge is that there is not as much time to analyze and commit to building  the plan and aligning it with the go-to-market strategy as most marketers would prefer. So how do you make the most […]

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marketing

Bottom line. The marketing budget in large organizations is set once per year and powers the sales pipeline. The challenge is that there is not as much time to analyze and commit to building  the plan and aligning it with the go-to-market strategy as most marketers would prefer. So how do you make the most effective use of your marketing dollars?

Step 1) Setting The Budget

There are two schools of thought on approaching how to set the budget. One variation is what the marketing department and sales team needs and the other is here is what they get for a specific budget.

In the first approach the accounting department or Chief Financial Officer picks a number and passes it on to marketing wherein they have to adjust personnel to match the model.  In the second approach marketing sets their desired need based on the company objectives for that year. Based on those objective the marketing team develops the plan and budget. But, how do you know where marketing should fit in the organization? One quick way is to do a count of employees in each department tied to cost.

marketing-budget

Step 2) Setting The Timeline

The most important element of the marketing budget is making sure marketing is 6-12 months ahead of the sales cycle. This factors in the average lead time needed to close a deal. I have to reiterate how critical it is that marketing is spending program dollars in front of the sales cycle. In most cases  the budget should be as granular as possible because its easier to account for the spend earlier than later. Seasonality is also critical

Headcount is a good category to start with and it’s wise to include a few sub categories such as:

  • monthly base pay
  • bonuses (annual, quarterly and spot)
  • factor in raises from the month they will hit
  • add in new hires and any planned departures
  • travel and entertainment
  • professional development

Step 3) Setting The Process

Systems are also needed and have to be accounted for. Each organization should factor those systems that give the highest ROI.

  • Marketing automation software
  • Database (buys, dedup’s, appends)
  • Website builds and redesigns
  • Productivity tools (phone call automation, sales and marketing portal)
  • SEO
  • Metrics and dashboards

How to Create a Marketing Budget

To summarize setting the marketing budget is one of the most critical factors for planning the strategy for the entire organization and can make or break a companies revenue.

Share this post and comment because David Ewing loves to hear feedback.

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Bottom Line: BORGER Federal Credit Union Work! http://blog.brandguardsoftware.com/borger-federal-credit-union/ http://blog.brandguardsoftware.com/borger-federal-credit-union/#respond Tue, 04 Jun 2013 17:25:51 +0000 http://blog.brandguardsoftware.com/borger-federal-credit-union/ Starting in 1950 the Borger Federal Credit Union has been serving its members in and around the Borger, Texas area with exceptional financial products. Currently led by Lisa A Jones, the Borger FCU has grown its membership to over 2,776 with assets of more than $17,806,928. They have 8 full time employees with a single […]

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borger federal credit union

Starting in 1950 the Borger Federal Credit Union has been serving its members in and around the Borger, Texas area with exceptional financial products. Currently led by Lisa A Jones, the Borger FCU has grown its membership to over 2,776 with assets of more than $17,806,928. They have 8 full time employees with a single main office. The Borger offers its members a full service website that allows for true “Banking From Home” functionality. Users have the ability to apply for loans, get account balance and history reports, transfer money between accounts, make bill payments, and so much more. Members can also take advantage of a full array of loans including real estate, business and new and used car loans. There are also many types of credit cards available. Scroll down the page to see our full report for Borger FCU including charts to show their 10 year performance for growth, membership, total assets and number of branches. We also show their rates for certain loans and interest rates for certain savings certificates taken from their quarterly reports required by the NCUA (National Credit Union Association). They are registered as a multiple group type Credit Union. This means that anyone associated with a group, primarily those related to petroleum refining, may be eligible to join. Please see the credit unions website or contact them by phone at 806-273-9506 or email them at ljones@borgerfcu.com to get exact details . There are many other credit unions with branch office locations in the nearby area. Click here to see all Credit Unions in Borger, TX.

Learn How To Go From Social Monitoring To Social Intelligence. Learn how online reputation monitoring software can increase membership to Borger Federal Credit Union.

Borger, TX
US
Phone: 806-273-9506

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Get BORGER Federal Credit Union YOU Can Be Proud Of! http://blog.brandguardsoftware.com/border-federal-credit-union/ http://blog.brandguardsoftware.com/border-federal-credit-union/#respond Tue, 04 Jun 2013 17:25:51 +0000 http://blog.brandguardsoftware.com/border-federal-credit-union/ Starting in 1986 the Border Federal Credit Union has been serving its members in and around the Del Rio, Texas area with exceptional financial products. Currently led by Maria J Martinez, the Border FCU has grown its membership to over 22,674 with assets of more than $111,696,765. They have 81 full time employees and 16 […]

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Starting in 1986 the Border Federal Credit Union has been serving its members in and around the Del Rio, Texas area with exceptional financial products. Currently led by Maria J Martinez, the Border FCU has grown its membership to over 22,674 with assets of more than $111,696,765. They have 81 full time employees and 16 part time employees with a main office and 4 branch offices. The Border offers its members a full service website that allows for true “Banking From Home” functionality. Users have the ability to apply for loans, get account balance and history reports, transfer money between accounts, make bill payments, and so much more. Members can also take advantage of a full array of loans including real estate, business and new and used car loans. There are also many types of credit cards available. Scroll down the page to see our full report for Border FCU including charts to show their 10 year performance for growth, membership, total assets and number of branches. We also show their rates for certain loans and interest rates for certain savings certificates taken from their quarterly reports required by the NCUA (National Credit Union Association). They are registered as a community type Credit Union. This means that anyone that lives or works in the nearby community may be eligible to join. Please see the credit unions website or contact them by phone at 830-774-2328 or email them at memberservices@borderfcu.com to get exact details . There are many other credit unions with branch office locations in the nearby area. Click here to see all Credit Unions in Del Rio, TX.

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How To Save Money With Your BNSF Credit Union http://blog.brandguardsoftware.com/bnsf-credit-union/ http://blog.brandguardsoftware.com/bnsf-credit-union/#respond Tue, 04 Jun 2013 17:25:51 +0000 http://blog.brandguardsoftware.com/bnsf-credit-union/ Starting in 1955 the Bnsf Credit Union has been serving its members in and around the AMARILLO, Texas area with exceptional financial products. Currently led by SANDRA KINSER, the Bnsf CU has grown its membership to over 1,174 with assets of more than $5,911,199. They have 4 full time employees with a single main office. […]

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Starting in 1955 the Bnsf Credit Union has been serving its members in and around the AMARILLO, Texas area with exceptional financial products. Currently led by SANDRA KINSER, the Bnsf CU has grown its membership to over 1,174 with assets of more than $5,911,199. They have 4 full time employees with a single main office. Members can also take advantage of a full array of loans including real estate, business and new and used car loans. There are also many types of credit cards available. Scroll down the page to see our full report for Bnsf CU including charts to show their 10 year performance for growth, membership, total assets and number of branches. We also show their rates for certain loans and interest rates for certain savings certificates taken from their quarterly reports required by the NCUA (National Credit Union Association). They are registered as a state chartered type Credit Union. This means that they are a non-federal credit union. Most are community based and easy to join as the only requirement may be to live or work nearby. Please see the credit unions website or contact them by phone at 806-358-7109 or email them at CU@BNSFCU.COM to get exact details . There are many other credit unions with branch office locations in the nearby area. Click here to see all Credit Unions in AMARILLO, TX.

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The Ultimate BLUE CROSS TEXAS Federal Credit Union Plan http://blog.brandguardsoftware.com/blue-cross-texas-federal-credit-union/ http://blog.brandguardsoftware.com/blue-cross-texas-federal-credit-union/#respond Tue, 04 Jun 2013 17:25:51 +0000 http://blog.brandguardsoftware.com/blue-cross-texas-federal-credit-union/ Starting in 1949 the Blue Cross Texas Federal Credit Union has been serving its members in and around the Richardson, Texas area with exceptional financial products. Currently led by Darryl Trammell, the Blue Cross Texas FCU has grown its membership to over 4,257 with assets of more than $37,697,420. They have 6 full time employees […]

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Starting in 1949 the Blue Cross Texas Federal Credit Union has been serving its members in and around the Richardson, Texas area with exceptional financial products. Currently led by Darryl Trammell, the Blue Cross Texas FCU has grown its membership to over 4,257 with assets of more than $37,697,420. They have 6 full time employees with a single main office. The Blue Cross Texas offers its members a full service website that allows for true “Banking From Home” functionality. Users have the ability get account balance and history reports, transfer money between accounts, make bill payments, and so much more. Members can also take advantage of a full array of loans including real estate, business and new and used car loans. There are also many types of credit cards available. Scroll down the page to see our full report for Blue Cross Texas FCU including charts to show their 10 year performance for growth, membership, total assets and number of branches. We also show their rates for certain loans and interest rates for certain savings certificates taken from their quarterly reports required by the NCUA (National Credit Union Association). They are registered as a multiple group type Credit Union. This means that anyone associated with multiple groups that are primarily related to finance, insurance, real estate or trade may be eligible to join. Please see the credit unions website or contact them by phone at 972-766-6732 to get exact details . There are many other credit unions with branch office locations in the nearby area. Click here to see all Credit Unions in Richardson, TX.

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The Ultimate BIVINS Federal Credit Union Plan http://blog.brandguardsoftware.com/bivins-federal-credit-union/ http://blog.brandguardsoftware.com/bivins-federal-credit-union/#respond Tue, 04 Jun 2013 17:25:51 +0000 http://blog.brandguardsoftware.com/bivins-federal-credit-union/ Starting in 1940 the Bivins Federal Credit Union has been serving its members in and around the Masterson, Texas area with exceptional financial products. Currently led by Kelli R Lanham, the Bivins FCU has grown its membership to over 853 with assets of more than $8,681,571. They have 1 full time employees and 1 part […]

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Starting in 1940 the Bivins Federal Credit Union has been serving its members in and around the Masterson, Texas area with exceptional financial products. Currently led by Kelli R Lanham, the Bivins FCU has grown its membership to over 853 with assets of more than $8,681,571. They have 1 full time employees and 1 part time employees with a single main office. Members can also take advantage of a full array of loans including and new and used car loans. They are registered as a multiple group type Credit Union. This means that anyone associated with a group, primarily those related to petroleum refining, may be eligible to join. Please see the credit unions website or contact them by phone at 806-935-4226 or email them at bivinsfcu@windstream.net to get exact details . There are many other credit unions with branch office locations in the nearby area. Click here to see all Credit Unions in Masterson, TX.

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