The Analytics ABC’s
What: A new report format that groups data based on user acquisition, user behavior and business outcomes.
Why: We often talk about the customer lifecycle, and how certain data describes certain parts of the cycle.
Understand your audience with demographic data
What: The addition of your site user’s demographic data into Google Analytics.
Why: When we talk about analytics we always talk about understanding the behavior of site users: what they do on a site.
** Still trying to get this to work** 10/9/13